Anders Hülse, new President of the division Personal Protective Equipment Europe, at Hultafors Group.

Martin Knobloch, CEO Hultafors Group, is confident that Anders together with the PPE leadership team, will continue the successful growth path of PPE Europe:

“Anders joined Hultafors Group as Managing Director for Fristads through the acquisition of Fristads in March 2021. He has been with Fristads since 2015 and has, together with this team, succeeded in turning around Fristads, setting a strategy to deliver profitable growth and delivering on that strategy. I’m really happy that Anders now takes the next step in our group to head the PPE Europe division where he will be able to build on a strong existing foundation and at the same time use his broad experience from different roles in various industries to lift the PPE division to where we want to be: to become the European leader in the premium for PPE. With his experience in combination with his attitude and personality, he will be a great addition to my management team,“ says Martin Knobloch.

“Together we have great teams, fantastic brands and a strong owner i.e. all the ingredients needed to become Europe's undisputed market leaders in the respective brand market segments. The strategy, including the focus on a more sustainable direction, will be the fundament for us going forward. I will do my best to make the PPE division a continues success together with the great teams of SGS, Hellberg, Emma and Fristads,“ says Anders Hülse.

With this announcement we also wish to send our best wishes to Camilla Monefeldt Kirstein who previously held the PPE president position. Thank you, Camilla, for 10 fantastic years with Hultafors Group. We are sad to see you go and wish you all the best for your next step in your career outside of Hultafors Group.